Search Engine Optimization (SEO) is the art and science of ranking a site well in the search engines, like Google to get free traffic to your website. If you have a website for your clinic, you have to promote it. It has to be a good domain name that patients can remember; you have to have it in you advertisements and on your stationary including your business card. For the search engines, if someone types in “{Your City} podiatrist“, does your website show up? If it doesn’t then you have got some work to do. See this on how the search engines rank a website. To get a site to rank well, you need to build backlinks by getting other sites to link to your website. Submitting to web directories, such as DMOZ also helps link building. Generally the more links to a site (link juice), the better you will rank in the search engines. If you serious and have a lot of competition, then you should consider engaging an SEO professional (not an SEO Kiddie). Linkvana is a good way to build acklinks.

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